It's always fun to take a step back in time. Whenever I get out the stack of 1945 Saturday Evening Post magazines to peruse, I know I'm in for a little time travel fun.
The graphics themselves are so much fun, I love the WW II era patriotism. Lots of pictures of men in uniforms and women...wearing tap pants and bouncing out of bed. This ad was OVALTINE! She is guaranteed to 'wake up perky' if she drinks a cup of regular or chocolate flavor before retiring to bed.
Here they are selling zippers, yes, you heard me right. A zipper for your corset! Every ad had a sub-message about buying war bonds, or if Americans couldn't buy the products due to war production how it would be available to them later. And, so Americans waited, and didn't have sugar or gasoline, and they didn't mind! Can you imagine that today?
I listen to Glenn Miller and his orchestra while crafting so of course I had to include the lyrics to the song, Kalamazoo! The 'Missus' up on the step ladder is sewing a rip in her window shade. The ad read that Scotch Brand cellulose tape was now doing 'wartime work' making bomb covers. Mending her shade will be so much easier with Scotch tape AFTER THE WAR IS OVER. Until then, Scotch tape is protecting our boys!
Oh look! She got a letter! He's coming home! She's at her dressing table getting ready. I love the old movies where every woman had a dressing table where she primped!
Home at last, and she has a bright white smile because she brushed her teeth with Pepsodent right before he got off the bus! The underlying story, did you notice? The prettiest pin up girl is the one who wrote to him and prayed for him, waiting for him...